A majority of the companies aren’t able to close their pitch successfully. The post looks at some reasons why this is the case. First off is the idea of making the pitch about them rather than about your brands strong points. At the beginning of the pitch, it will be all about what are the problems they are facing. Then you can delve into the problems your product or service will be solving for them, and what are the benefits they will be receiving. Next, the post says that failing to mention your competitors can actually be a huge mistake. When you mention them during the pitch and say why you are better than them, you eliminate the element of surprise. Lastly, make the pitch memorable by coming up with a short and powerful message that represents your product or service. Keep it under ten words and make sure that you emphasize it throughout the pitch.