Different PR agencies offer different types of quality at different price points. This makes it difficult to select a good PR agency. It is vital to consider a few points in order to make the right decision. The first point to check is how well-diversified they are for publication channel partners. You need to check what kind of publications and PR the firm has gotten their recent clients featured in so that you can gain a better understanding on what kind of potential exposure they can drive.You can also check their costing and if it aligns with your PR budget. Also, you need to know what your want from the PR campaign. This will help you extract better value from the PR firm. That is why you need to think about all the possible things that PR can achieve for your company and decide what you want your goal to be.