It is important to have a compelling narrative to sell a product/service. There are some great tips to build a compelling brand story for PR. First off, you need to convey why your brand is so unique from others, by highlighting your strengths and USP. You need to ensure proper length of the story so that it doesn’t become long and rambling, and yet conveys the salient information. A general rule of thumb is to aim for anywhere between 500-800 words for your brand story. If possible, try to convey the message with visuals and a message map. These images help convey your marketing message in a simpler and effective manner. The short and effective storytelling ensures better recall value and more number of people who are willing to look at your brand story.