When it comes to business, it is important to have a consumer-centric model. After all, they are the ones who end up paying the bills to keep the lights on. This is a philosophy that the ideal PR agency will use as the driving force behind your online presence.
In today’s digital marketplace, a huge part of this means making sure that your company’s website is very user-friendly. No one will want to scroll through a website that is disorganized or visually unappealing. If you want to boost your page views and online sales, then the best way to do that is through the optimization of the website. Here are a few ways you can implement to make your company website as user-friendly as possible.
Reduce Loading Times
We all know the struggle of trying to go onto a website only to have to sit for what seems like an eternity as the page attempts to load everything. A decade ago, having to wait several seconds or even up to a full minute for the page to load was to be expected. However, in today’s world of high-speed internet connections, consumers absolutely hate waiting on slow sites.
They hate it so much that 47 percent of consumers report that they expect a website to take no longer than two seconds to load, and if it does not load in that time, then 40 percent of users will just exit the site. So you could be creating the best content ever but a vast number of people won’t be sticking around to read it.
The loading time of a site can be optimized in several different ways. Some of the main methods include having the mobile browser use local memory to cache resources to prevent additional server requests and getting rid of most redirects on a site since these take up extra processing time.
Optimize the Navigation Bar
Every site should have a navigation bar that tells users what pages they can click on to find specific information. But simply having this navigation bar is not enough. If it has not been set up to make the process of travelling through your website as easy as possible, then it is only going to frustrate and alienate users.
It should include 4-6 main categories, with each of them having a drop-down menu of several relevant subcategories. This way the users will know exactly where to find the information that they are looking for without being overwhelmed by 10 or more main categories cluttering up the navigation bar.
Become Properly Equipped for Mobile
Desktops are no longer the powerhouse internet machines that they once were. More and more people are now going without desktops and deciding to use their phones to do the vast majority of their online searches. If your website does not have a proper layout for a mobile platform, then you are making it hard for over two-thirds of your audience to navigate through your site.
Ask the Users What They Want
Who knows what your audience wants better than your audience? By creating a poll asking what website changes your site visitors would like to see and keeping it posted right on the homepage, you can equip yourself with the knowledge of what your users want, directly from the source. This will help to ensure that you are giving your audience the best online experience as possible.